{"title":"I. JORDAN","description":"","products":[{"product_id":"zen12564","title":"I. JORDAN - Watch Out!","description":"\u003cp\u003eFollowing on from last year’s hugely successful and highly personal EP “For You”, released to great acclaim (the EP’s title track was voted as Resident Advisor’s #1 Best Track of 2020, Crack Magazine’s #2 and Pitchfork’s #21), “Watch Out!” is a blast of uniquely crafted, high energy dance music, showcasing I. JORDAN'S euphoric, affirming sound at its most potent. To celebrate the release of “Watch Out!”, I. JORDAN will be headlining a socially distanced show on the 22nd May at Hackney’s Colour Factory - event info can be found here. \u003c\/p\u003e\u003cp\u003eMovement lies in all aspects of the record and is deeply embedded in I. JORDAN - “a high energy person” by their own admission - through their musical processes, daily routine and approach to life. This energy is woven into the music with careful sampling of traffic lights in Peckham and crossings in Dublin, morphing recordings into a fast paced rhythm on the aptly named ‘You Can't Expect The Cars To Stop If You Haven't Pressed The Button'’. This spirit continues on infectiously feel-good track ‘Feierabend’, which translates to “end of working day” in German. In Jordan's words, it “expresses the joy you get when you finish work” - tying the EP back to transit and commuting, reminiscent of their traditional cycle route home from work.\u003c\/p\u003e\u003cp\u003eDespite most of their shows being cancelled during 2020, the Doncaster born, London based artist, tipped as one of the most exciting dance music producers of the moment, had quite the year, showing no signs of slowing down. “For You” was released in May 2020 on Local Action and instantly received impressive pick up from the likes of Pitchfork (8.0), NME (5\/5), Clash (8\/10), Resident Advisor, Mixmag, The Guardian, Bandcamp, Dazed and more. Jordan also won ‘Best Breakthrough Producer’ at the annual DJ Mag Best of British Awards, and Pete Tong named them his ‘Breakout Star of the Year’ on his flagship BBC Radio 1 show.\u003c\/p\u003e","brand":"Ninjatune","offers":[{"title":"12\"","offer_id":44934142263455,"sku":"ZEN12564","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0493\/8563\/5999\/products\/watch-out-main.jpg?v=1736247034"},{"product_id":"zendnl304","title":"I. JORDAN - I AM JORDAN","description":"\u003cp\u003eThe dancefloor is unified when I. JORDAN is on the decks. On their long-awaited debut album, ‘I AM JORDAN’ - due out 10th May on Ninja Tune - the UK electronic producer gleefully celebrates collective ecstasy as a mode of self-discovery. “This album is about joy”, Jordan says. “It’s about my joy as a trans person, and trans joy generally, working with trans people, making all this fun music together.” With this goal, the record captures the bliss and dynamism of a wild I. JORDAN set. Using their decade of experience as a DJ and producer, there are giddy tributes to northern dance sounds like donk and hardstyle, euphoric trance and house, and plenty of space for exploration. Crucially, the record acts as a personal dance music diary, marking a period of upheaval. \u003c\/p\u003e\u003cp\u003eThe record’s lead single “Real Hot n Naughty '' features a vocal contribution from Sex Education actor and performer Felix Mufti, who has danced for Jordan at Glastonbury and Homobloc. Now friends, the two collaborated on “Real Hot n Naughty”, a queer dance track full of Scouse raps and endless charm. \u003c\/p\u003e\u003cp\u003e“A large part of the reason why Felix and I instantly bonded is because of our queer working-class backgrounds, and our pride around that as well,” Jordan says. “Our aim with this track is to make a real queer northern dance anthem. A lot of working-class, northern humour is ‘things are a bit shit, but whatever. We’ll take the piss”.\u003c\/p\u003e\u003cp\u003eThe pair performed it together in an unplanned moment at the sold-out ‘I. JORDAN \u0026amp; Friends’ at Corsica Studios, a party with a majority trans lineup (Felix Mufti, Planningtorock, Romy, Sister Zo, FAFF, and Tee). There, Jordan was able to see a crowd that reflected their experiences.\u003c\/p\u003e\u003cp\u003eThe single arrives alongside a strikingly fun and joyful video. Directed by Elif Gonen,  we see Jordan, Felix and friends transform a local bingo hall into a party with the local townspeople, celebrating the importance of community.\u003c\/p\u003e\u003cp\u003eSpeaking on the project Felix comments, “this celebration of our unhinged family is my proudest project to date. Told through a working-class lense that has defined so much of me and Jordan as artists, I couldn’t be happier to finally share this story with the world”\u003c\/p\u003e\u003cp\u003e“We had the idea of doing the video in a bingo hall as it connected to our upbringing and spaces we spent a lot of time in when we were growing up” Jordan adds, “Sprucing them up and reclaiming them to be full of queer and trans joy felt important and symbolic to me as it connected two important parts of my identity that aren’t often merged together. We wanted to make something fun, cute and cheeky and fuck all the tories”.\u003c\/p\u003e\u003cp\u003eDespite being self-titled, I AM JORDAN is a product of its community, as Jordan explains. “Everyone is interconnected, and the idea of being an individual is a bit of a myth…I wouldn’t be who I am without everyone else around me. My friends, especially friends who have supported me through all the transition stuff, my trans friends that I’ve relied on, Reddit groupchats - it’s all so important. In the trans community, none of us do this on our own.” \u003c\/p\u003e","brand":"Ninjatune","offers":[{"title":"2xLP","offer_id":44934154420383,"sku":"ZEN304","price":33.0,"currency_code":"USD","in_stock":false},{"title":"CD","offer_id":44934154453151,"sku":"ZENCD304","price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0493\/8563\/5999\/files\/i-am-jordan-2.jpg?v=1736246921"}],"url":"https:\/\/merch.ninjatune.net\/collections\/i-jordan.oembed","provider":"Ninja Tune","version":"1.0","type":"link"}