{"product_id":"raffertie-build-me-up","title":"Raffertie - Build Me Up","description":"\u003cp\u003eIf \u003ca href=\"http:\/\/www.ninjatune.net\/artist\/raffertie\"\u003eRaffertie\u003c\/a\u003e's early releases - picked out for support by such razor sharp ears as \u003cstrong\u003eNick Grimshaw\u003c\/strong\u003e, \u003cstrong\u003eMary Anne Hobbs\u003c\/strong\u003e and \u003cstrong\u003eHuw Stephens\u003c\/strong\u003e' - marked him out as a singular, exciting new voice in electronic music, \u003cem\u003e\u003ca href=\"http:\/\/www.ninjatune.net\/release\/raffertie\/build-me-up\"\u003eBuild Me Up\u003c\/a\u003e\u003c\/em\u003e constitutes a thrilling new level of achievement from the young producer. The big news is that he's added his own vocals to his intensely atmospheric production, and it's a move that's paid off and then some. His mused, heartfelt singing adds a personal depth and emotional punch that brings real weight to his latest single. There's a sense that his production has stepped up in turn; \u003cem\u003e\u003ca href=\"http:\/\/www.ninjatune.net\/release\/raffertie\/build-me-up\"\u003eBuild Me Up\u003c\/a\u003e\u003c\/em\u003e is startling in its simultaneous heaviness and delicacy, a combination that makes it strikingly original.\u003c\/p\u003e\n\n\u003cp\u003eLike his contemporaries \u003cstrong\u003eJamie Lidell \u003c\/strong\u003eand \u003cstrong\u003eHow To Dress Well\u003c\/strong\u003e, \u003ca href=\"http:\/\/www.ninjatune.net\/artist\/raffertie\"\u003eRaffertie\u003c\/a\u003e is part of a vanguard that is changing electronic music for the better. Their experiments in adding unabashed feeling to a form that's often slightly cool in temperature constitute a genuine paradigm shift - they are pushing things forward.  \u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\u003ca href=\"http:\/\/www.ninjatune.net\/release\/raffertie\/build-me-up\"\u003eBuild Me Up\u003c\/a\u003e\u003c\/em\u003e is taken from the forthcoming album: a collection of snapshots, events and dreams inspired by his seaside hometown on the South Coast. There's a wistful, melancholy element to the music that it's easy to see as inspired by the bygone grandeur of the British seaside resort.\u003c\/p\u003e\n\n\n\n\n\n\n\n\n\n\u003cp\u003eThe package is backed up with a hypnotic, pulsing cover of\u003cstrong\u003e Hot Natured + Ali Love\u003c\/strong\u003e's summer anthem \"\u003cstrong\u003eBenediction\u003c\/strong\u003e\", and the aching, guilty lament of 'Trust', featuring the vocal talents of rising star \u003cstrong\u003eYADi\u003c\/strong\u003e. Finally, the ominous, foghorn-at-sea bass of \"\u003cstrong\u003eKnown\u003c\/strong\u003e\" gives way to an arpeggio that remains tantalisingly on the sad side of uplifting, \u003ca href=\"http:\/\/www.ninjatune.net\/artist\/raffertie\"\u003eRaffertie\u003c\/a\u003e's brooding vocal full of dark certainty. There's so much thematic depth in these four songs that \u003cem\u003e\u003ca href=\"http:\/\/www.ninjatune.net\/release\/raffertie\/build-me-up\"\u003eBuild Me Up\u003c\/a\u003e\u003c\/em\u003e becomes less a single than a mission statement in miniature. If this is anything to go by, 2013's debut album will be a high watermark for electronic music.\u003c\/p\u003e","brand":"Ninja Tune","offers":[{"title":"Download (MP3)","offer_id":62903568466079,"sku":"ZENDNLS350","price":4.0,"currency_code":"GBP","in_stock":true},{"title":"Download (WAV)","offer_id":62903568498847,"sku":"ZENDNLS350W","price":4.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0493\/8563\/5999\/files\/build-me-up-main.jpg?v=1793913226","url":"https:\/\/merch.ninjatune.net\/products\/raffertie-build-me-up","provider":"Ninja Tune","version":"1.0","type":"link"}